Internalization of Advertising Services: Testing a Theory of the Firm
<jats:p> In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies. Since then, large...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2022-08-05T18:10:01Z.
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| Subjects: | |
| Online Access: | Get fulltext |