Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial

Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial

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During the Coronavirus Disease 2019 (COVID-19) epidemic, many health professionals used social media to promote preventative health behaviors. We conducted a randomized controlled trial of the effect of a Facebook advertising campaign consisting of short videos recorded by doctors and nurses to enco...

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Main Authors: Breza, Emily (Author), Stanford, Fatima Cody (Author), Alsan, Marcella (Author), Alsan, Burak (Author), Banerjee, Abhijit (Author), Chandrasekhar, Arun G. (Author), Eichmeyer, Sarah (Author), Glushko, Traci (Author), Goldsmith-Pinkham, Paul (Author), Holland, Kelly (Author), Hoppe, Emily (Author), Karnani, Mohit (Author), Liegl, Sarah (Author), Loisel, Tristan (Author), Ogbu-Nwobodo, Lucy (Author), Olken, Benjamin A. (Author), Torres, Carlos (Author), Vautrey, Pierre-Luc (Author), Warner, Erica T. (Author), Wootton, Susan (Author), Duflo, Esther (Author)
Other Authors: Massachusetts Institute of Technology. Department of Economics (Contributor)
Format: Article
Language:English
Published: Springer Science and Business Media LLC, 2022-05-09T20:48:52Z.
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