Advertising to Early Trend Propagators: Evidence from Twitter
In the digital economy, influencing and controlling the spread of information is a key concern for firms. One way firms try to achieve this is to target firm communications to consumers who embrace and propagate the spread of new information on emerging and "trending" topics on social medi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2019-10-03T19:00:02Z.
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| Subjects: | |
| Online Access: | Get fulltext |