Competitive information, trust, brand consideration and sales: Two field experiments
Two field experiments examine whether providing information to consumers regarding competitive products builds trust. Established theory suggests that (1) competitive information leads to trust because it demonstrates the firm is altruistic, and (2) trust leads to brand consideration and sales. In y...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier,
2017-07-07T18:10:01Z.
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| Subjects: | |
| Online Access: | Get fulltext |