Developing customer positive word-of-mouth and loyalty in mobile banking services by considering the role of trust and security
The number of people involved in electronic commerce is growing. Mobile banking, which was introduced by developing mobile technology, is a newly adopted technology in electronic commerce. Mobile banking is accepted as part of the daily lives of people, but focusing on merely adopting this technolog...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014.
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| Subjects: | |
| Online Access: | Get fulltext |