The relationship between firm integration and supply chain orientation

Supply chain management has become an important issue in a business organization. Organizations are facing increasing competitive pressure with respect to prices, delivery, quality, variety and innovation of products and services. In order to respond to these challenges, organizations require an int...

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Bibliographic Details
Main Authors: Abdul Hamid, Abu Bakar (Author), Sukati, Inda (Author)
Format: Article
Language:English
Published: Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia, 2011-06.
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