Students' perceptions of the relevancy of marketing education

Students' perceptions of the relevancy of marketing education

It is interesting to note that many tertiary institutions have started to incorporate marketing courses in their various programmes in order to fulfil the demands of today's competitive industry. Marketing courses play a vital part in business as well as non-business programmes. However, studen...

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Bibliographic Details
Main Authors:	Audrey Malenee (Author), Choy, Siew Chee (Author)
Format:	Article
Language:	English
Published:	Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia, 2015.
Online Access:	Get fulltext

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