Rhetorical syllogism in the English and the German language of automobile advertising
The language of advertising has a powerful impact on the branding of automobiles and sustaining its customer‟s loyalty. This study aims to identify the arguments used in advertisements; particularly on its claims, warrants and data to influence the automobile buyers in a diverse international market...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM,
2014-02.
|
| Online Access: | Get fulltext |