The entertainment-education communication strategy: past struggles, present status, future agenda

please refer fulltext

Bibliographic Details
Main Authors: Arvind Singhal (Author), J. Brown, William (Author)
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian, 1996.
Online Access:Get fulltext
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100 1 0 |a Arvind Singhal,   |e author 
700 1 0 |a J. Brown, William  |e author 
245 0 0 |a The entertainment-education communication strategy: past struggles, present status, future agenda 
260 |b Universiti Kebangsaan Malaysian,   |c 1996. 
856 |z Get fulltext  |u http://journalarticle.ukm.my/4798/1/V12_1.pdf 
520 |a please refer fulltext 
546 |a en