Factors considered in the production of advertising in multi-racial society

please refer fulltext

Bibliographic Details
Main Authors: Musa Bin Abu Hassan (Author), Saera Jaamat (Author)
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian, 2000.
Online Access:Get fulltext
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100 1 0 |a Musa Bin Abu Hassan,   |e author 
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245 0 0 |a Factors considered in the production of advertising in multi-racial society 
260 |b Universiti Kebangsaan Malaysian,   |c 2000. 
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520 |a please refer fulltext 
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