An investigation of international and domestic tourists' satisfaction in heritage context: implications for destination marketing
The marketing of heritage coincides with the emergence of marketing as an academic discipline in the 1950s. This research seeks to determine domestic and international tourists' expectations and perceptions of the heritage site of Melaka in Malaysia by measuring their satisfaction level using e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2011-12.
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| Online Access: | Get fulltext |