Muslim consumer rights based on Islamic advertising principles
The advertising industry is one of the biggest contributors to the nation's Gross Domestic Product (GDP) and helps the local agencies in developing the nation's economy. However, the Islamic advertising has not been clearly discussed in the National Advertising Policy. This creates a scena...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019.
|
| Online Access: | Get fulltext |