The influence of cross-generation attitude on halal food products
The term 'halal' has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal i...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019-05.
|
| Online Access: | Get fulltext |