Understanding students compulsive buying of apparel: an empirical study

Understanding students compulsive buying of apparel: an empirical study

Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total...

Full description

Bibliographic Details
Main Authors: Nor Asiah Omar (Author), Che Aniza Che Wel (Author), Syed Shah Alam (Author), Muhamad Azrin Nazri (Author)
Format: Article
Language:English
Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia, 2015.
Online Access:Get fulltext

Similar Items

Similar Items