Understanding students compulsive buying of apparel: an empirical study
Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia,
2015.
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| Online Access: | Get fulltext |
| Summary: | Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel. |
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