Factors affecting young adults' purchase intention of green food products in Malaysia / Tan Poh Leong and Audrey Malenee Mariadass
This study aims to analyse how factors such as willingness to pay, green advertisement and trust affect the intention to purchase green food. Furthermore, this study also intends to explore the role of green food product attributes as a mediator. Survey questionnaires were collected from 306 univers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management,
2019-12.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |