Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ... [et al.]
The study that was carried out by the researchers is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SMEs) in Johor. A total of 100 sets of questionnaires have been distributed to the respondents at Nusajaya Johor. The respondents who were given the quest...
Main Authors: | Abdul Hamid, Hairiani (Author), Kamarolzaman, Noraishah (Author), Omar, Zurina (Author), Wan Abdul Hamid, Wan Nazihah Najwa (Author) |
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Format: | Article |
Language: | English |
Published: |
UiTM Cawangan Johor,
2020.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
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