Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Selangor,
2016-09.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |
| LEADER | 01171 am a22001813u 4500 | ||
|---|---|---|---|
| 001 | 32803 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a K.Sandhu, Sukjeet |e author |
| 700 | 1 | 0 | |a Paim, Laily |e author |
| 245 | 0 | 0 | |a Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim |
| 260 | |b Universiti Teknologi Mara Selangor, |c 2016-09. | ||
| 856 | |z Get fulltext |u https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf | ||
| 856 | |z View Fulltext in UiTM IR |u https://ir.uitm.edu.my/id/eprint/32803/ | ||
| 520 | |a This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. | ||
| 546 | |a en | ||
| 650 | 0 | 4 | |a Labor. Work. Working class |
| 650 | 0 | 4 | |a Women |
| 655 | 7 | |a Article | |