The power of online opinion leaders in negative e-WOM dissemination
Consumers nowadays are able to exchange information and opinions without physical distance constraint through various online social media channels. These online social media channels facilitate negative electronic word-of-mouth (e-WOM) spread over the world much faster than before. Negative e-WOM co...
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| Format: | Others |
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Auckland University of Technology,
2015-11-16T23:22:31Z.
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| Online Access: | Get fulltext |