Building resistance to attitude change toward a health product
Attitude has been directly linked to being a highly reliable predictor of behavior (Cacioppo & Petty, 1986). In the modern high pace marketing environment, consumers are constantly bombarded with messages, aiming to shift their attitude to favoring that of the message source. Attitudes toward br...
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| Format: | Others |
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Auckland University of Technology,
2015-11-10T02:22:00Z.
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| Online Access: | Get fulltext |