A Study of Bruneian Customers Use of Mobile services: Examining Theory of Consumption Value with Customer Loyalty & Behavior
The study investigates the 220 mobile services users selected randomly among students and staff of a technical university in Brunei Darussalam in understanding as how the various factors of perceived value and loyalty factors are considered significant in predicting the users' intention of usin...
| Main Authors: | , |
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| Format: | Others |
| Published: |
ACIS,
2014-12-04T01:20:13Z.
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| Subjects: | |
| Online Access: | Get fulltext |