Customer attitudes to private labels: the role of store image
Private labels have become a major force in the global grocery market yet their market penetration varies between countries, retailers and product categories. Researchers have investigated consumer, retailer and market factors in a bid to identify and explain the determinants of private label succes...
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| Format: | Others |
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Auckland University of Technology,
2009-11-05T04:05:36Z.
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| Online Access: | Get fulltext |