From the ground up: redesigning Auckland public transport user experience

Auckland has a vision to become the world's most liveable city by 2040. The path towards a more liveable future requires that Auckland address its highly ineffective and unsustainable public transport network. Over the coming years, Auckland Transport plans to roll out a newly designed, high fr...

Full description

Bibliographic Details
Main Author: Hayes, Nick (Author)
Other Authors: Reay, Stephen (Contributor), Inder, Shane (Contributor)
Format: Others
Published: Auckland University of Technology, 2014-07-22T03:09:52Z.
Subjects:
Online Access:Get fulltext
LEADER 02129 am a22002173u 4500
001 7479
042 |a dc 
100 1 0 |a Hayes, Nick  |e author 
100 1 0 |a Reay, Stephen  |e contributor 
100 1 0 |a Inder, Shane  |e contributor 
245 0 0 |a From the ground up: redesigning Auckland public transport user experience 
260 |b Auckland University of Technology,   |c 2014-07-22T03:09:52Z. 
520 |a Auckland has a vision to become the world's most liveable city by 2040. The path towards a more liveable future requires that Auckland address its highly ineffective and unsustainable public transport network. Over the coming years, Auckland Transport plans to roll out a newly designed, high frequency network that reconsiders our current public transport network from the "ground up". To achieve and maintain high frequency, a fundamental shift from direct service to connective service is required. The initial hypothesis developed was that the new network - a collaborative initiative between transport planners, council agencies, urban designers, engineers and government officials - had been designed from a "top-down", system/network level, without first deeply understanding the experiences of its users. This practice-based research project applies an inverse, 'bottom-up' approach to explore the role of a human-centred design methodology in addressing the physical and emotional complexities a connective network poses to service users. The project explores various design opportunities/interventions aiming to improve the user experience of public transport, focusing largely on the development of a graphic/interactive system that articulately communicates service information to public transport users. The practice applies human-centred, service design frameworks to develop a deep level of empathy for public transport users, whilst considering key stakeholders of the wider service and network. 
540 |a OpenAccess 
546 |a en 
650 0 4 |a Design 
650 0 4 |a Public transport 
650 0 4 |a User experience 
650 0 4 |a Interface design 
655 7 |a Thesis 
856 |z Get fulltext  |u http://hdl.handle.net/10292/7479