Critical success factors in multichannel mobile marketing: a Delphi study
This thesis reports a comprehensive examination of mobile marketing (m-Marketing) success factors and proposes a new m-Marketing success model. The model leverages a combination of DeLone & McLean's Information Systems (IS) success model and the Technology Acceptance Model (TAM). Through a...
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| Format: | Others |
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Auckland University of Technology,
2013-04-08T21:07:01Z.
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| Online Access: | Get fulltext |