An exploration of the cultural intersect in communication media of BNP Paribas in Bahrain
The concept of cross culture and cultural identity of multinationals operating in various countries have been challenged by the notion of globalisation in the course of these last centuries. Thus, the question of cultural specificities has been put in jeopardy and has challenged organisations '...
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| Format: | Others |
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Auckland University of Technology,
2012-10-10T03:25:15Z.
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| Online Access: | Get fulltext |