The Perceived Importance of the Changing Political Environment on SME Market Entry: New Zealand SMEs Entering the United States
The central aim of this study is to explore the perceptions of New Zealand small-and medium-sized enterprises (SMEs) that have recently experienced internationalisation into the United States (US). The reason for this is to understand if changes to the political environment have been perceived to ha...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2020-04-17T04:50:11Z.
|
| Subjects: | |
| Online Access: | Get fulltext |