Full of sound and fury signifying nothing: the implementation of ambush marketing legislation
One of the conditions for hosting mega-events, such as the Olympics, World Cup Football and the Rugby World Cup, is that the host country develop and implement event-specific legislation to support efforts to reduce the frequency and impact of ambush marketing (in the case of New Zealand the Major E...
| Main Authors: | , |
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| Format: | Others |
| Published: |
AUT University,
2011-06-16T00:10:18Z.
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| Subjects: | |
| Online Access: | Get fulltext |