Exploring the employees' perspective on service branding
This dissertation investigates how employees can help their organization build service brands. For service brands, employees play a big role in communicating the brand meaning and the brand values to the customers. Based on the employee-customer interaction, customers form attitudes about the brand...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2011-05-18T20:54:32Z.
|
| Subjects: | |
| Online Access: | Get fulltext |