Internet strategies for established retailers: five case studies from New Zealand

Internet strategies for established retailers: five case studies from New Zealand

This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presen...

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Bibliographic Details
Main Authors: Doolin, B. (Author), McQueen, B. (Author), Watton, M. (Author)
Format: Others
Published: AUT Faculty of Business, 2011-02-21T02:49:19Z.
Subjects:
Working Paper
Online Access:Get fulltext
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100 1 0 |a Doolin, B.  |e author 
700 1 0 |a McQueen, B.  |e author 
700 1 0 |a Watton, M.  |e author 
245 0 0 |a Internet strategies for established retailers: five case studies from New Zealand 
260 |b AUT Faculty of Business,   |c 2011-02-21T02:49:19Z. 
500 |a Feb-03 
520 |a This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies. 
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655 7 |a Working Paper 
786 0 |n Enterprise and Innovation, 2003, 2 
856 |z Get fulltext  |u http://hdl.handle.net/10292/1154 

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