The 2008 Olympic Games: Leveraging a "best ever" games to benefit Beijing
This Thesis undertakes a leverage analysis of mega-events in the context of the 2008 Beijing Olympic Games. A leverage analysis apparently different from a impact analysis; it focuses on how to maximize the potential positive impacts and minimize the negative impacts for an event that will be held i...
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| Format: | Others |
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Auckland University of Technology,
2018-03-09T03:47:23Z.
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| Online Access: | Get fulltext |