Developing service satisfaction strategies using catastrophe model: A replication study in New Zealand
Achieving customer loyalty is one of the greatest challenges facing organisations today. It has become necessary for managers to find the most effective ways by which to attain the loyalty of their customers. The benefits of a loyal customer base are substantial, and as such, an understanding of how...
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| Format: | Others |
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Auckland University of Technology,
2018-03-06T00:18:21Z.
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| Online Access: | Get fulltext |