The significance of holistic marketing on motivations, expectations and experiences of travellers: A case study on Queenstown's first-time tourists

This thesis investigates the significance of holistic marketing on tourist motivations, expectations, and experiences through a case study of Queenstown, New Zealand. Queenstown's marketing initiatives and tourism operations were researched and critiqued to reveal a lack of holistic marketing....

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Bibliographic Details
Main Author: Master, Arnaz (Author)
Other Authors: Johnston, Charles (Contributor)
Format: Others
Published: Auckland University of Technology, 2018-02-27T21:36:24Z.
Subjects:
EDT
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