Analysing the importance of online trust on intention to use Airbnb by consumer groups differentiated by risk propensity and prior experience
Airbnb is a peer-to-peer platform that enables hosts to provide private accommodation to travellers. The development of Airbnb attracted this study to investigate the usage intention of potential consumers, especially individuals who reside in New Zealand. Moreover, given the particularities of the...
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| Format: | Others |
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Auckland University of Technology,
2018-02-12T01:32:22Z.
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| Online Access: | Get fulltext |