The Influence of Social Media Platform Usage on Customer Equity
The abstract is aimed to illustrate the influences of social media platforms usage on customer equity and also to examine the roles of social media in entertaining people, advertising as well as buying and selling of the products online. Social media are online applications, platforms and media for...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2017-06-28T01:49:12Z.
|
| Subjects: | |
| Online Access: | Get fulltext |