The Impact of Digital Platforms on New Zealand Firms' Entry Strategies: The Case of Alibaba
The advent of digital platforms has changed the way in which Asia-Pacific firms conduct international transactions, condensing time and geographic distance (Manyika, Lund, & Bughin, 2016). However, the impact of digital platforms on firms' internationalisation strategy, and in particular en...
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| Format: | Others |
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Auckland University of Technology,
2017-04-26T01:04:14Z.
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| Online Access: | Get fulltext |