Consumer Engagement With the C2C Online Auction Experience: Conceptualisation and Measurement
This research investigates the role that engagement plays as a comprehensive theoretical explanation for consumers? on-going use of consumer-to-consumer (C2C) online auctions. Online auctions have become a societal phenomenon in which millions of consumers worldwide participate to browse, compete, w...
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| Format: | Others |
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Auckland University of Technology,
2016-10-30T20:55:48Z.
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| Online Access: | Get fulltext |