STRATEGY OF HUMAN RESOURCES’ EMPOWERMENT ON THE EFFORT TO OPTIMIZE THE CAPITAL HUMAN POTENTIAL OF “BALI MANDIRA BEACH RESORT & SPA”

• Main Authors: Ernayanthi K.A., Gorda A.A.N.O.S.
• Format: Article
• Language: English
• Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-10-01
• Series: Russian Journal of Agricultural and Socio-Economic Sciences
• Subjects: Human Capital; Empowerment of Human Resources; Five Star Hotels
• Online Access: https://rjoas.com/issue-2019-10/article_15.pdf

Bali Mandira Beach Resort & Spa is located in the tourist area of Legian, this resort has beautiful views of the beach and sea. Bali Mandira Beach Resort & Spa is a resort that stands for quite a long time and is considered a classic Bali hotel because it has a typical Balinese architectural building having 191 rooms, famous for the friendliness of its staff and complete modern facilities, dedicated to ensuring a comfortable vacation at Bali Mandira Beach Resort & Spa. In accordance with Bali's plan, Mandira Beach Resort & Spa enters the classification towards the five-star period of 2018 - 2020 and realizes the importance of human resources as human capital. From research and in-depth discussion shows that the old strategy did not go well and there were some improvements. The strategies of Bali Mandira Beach Resort& Spa that are not running include: developing and improving the quality of human resources, one of which is through training programs both internally and externally, improving the quality of property, building an imange brand. To run an old strategy that focuses on developing and improving the quality of human resources, efforts are made to optimize the potential of human capital with HR empowerment strategies.