Perception of and Attitude Toward Mass Media Reportage of the 2012 Flood in Rural Nigeria

• Main Authors: Ijeoma D. Ajaero, Nnanyelugo M. Okoro, Chukwuedozie K. Ajaero
• Format: Article
• Language: English
• Published: SAGE Publishing 2016-09-01
• Series: SAGE Open
• Online Access: https://doi.org/10.1177/2158244016666887

Despite reportage of the impending flood by the mass media, the 2012 flood was the most devastating in the history of Nigeria as it adversely affected 33 out of 36 states in the country. Therefore, this study examines people’s perception of and attitude toward mass media reportage of the 2012 flood. A structured questionnaire was used to collect data from 300 households in rural communities in Delta and Anambra states while data analyses were by descriptive statistics, analysis of variance, and regression analysis. More than 75% of the respondents received information about the flood from either radio or television, and there were significant spatial variations in perceptions of flood reportage. Furthermore, the regression results showed that generally, mass media reportage of the flood was not too effective in influencing people’s attitude. Subsequently, recommendations were made on how to ensure that populations affected by floods have access to comprehensive, easily accessible, and effective information.