The role of e-commerce in the age of globalization processes

• Main Author: Elena BĂDĂRĂU
• Format: Article
• Language: English
• Published: Institute of International Relations of Moldova 2017-07-01
• Series: Relaţii Internaţionale Plus
• Online Access: http://irim.md/wp-content/uploads/2018/02/19-engl-Badarau.pdf

Rezumat. Globalizarea pieţei mondiale a provocat o transformare profundă a metodelor de marketing şi formare a reţelelor transfrontiere de marketing, a căror activitate depăşeşte jurisdicţia anumitor state. Mediul virtual al Internetului permite a elimina restricţiile comerţului tradiţional, legate de depărtarea geografică a participanţilor la tranzacţiile electronice şi a automatiza în totalmente procesul de vânzare. Acestea îşi lasă amprenta asupra promovării mărfurilor de consum în reţeaua World Wide Web, facilitând pe prim-plan vânzarea, cumpărarea producţiei, o atenţie sporită se acordă cerinţelor individuale ale consumatorilor. Abstract. The globalization of the world market has caused a profound transformation of marketing methods and formation of trans-boundary marketing, their activity overcoming the jurisdiction of some states. The virtual environment of the Internet lets us eliminate the traditional commerce restrictions linked to the geographical distance between the participants of electronic transactions and to totally automatize the sales process. This will influence the promotion of consumer goods in the World Wide Web, bringing the sale and purchase to the foreground, and granting more attention to the individual requests of the consumer.