Management tools within reach: case network of hostels in the Medellín city
This article describes an organizational intelligence model and multiple strategic and prospective planning tools that can be implemented, at a low cost, in SMEs management; in this particular case, the network of hostels in Medellin, Colombia. The objective is to articulate universities with SMEs,...
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Instituto Tecnológico Metropolitano
2019-01-01
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| Series: | Revista CEA |
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| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/1261/1167 |
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doaj-ff71402988404fde831dd180f12dede62020-11-24T21:39:52ZspaInstituto Tecnológico MetropolitanoRevista CEA2390-07252422-31822019-01-015911312910.22430/24223182.1261Management tools within reach: case network of hostels in the Medellín cityDiana Marcela González-Posada0Nicolás Reyes-Bedoya1Fundación Universitaria Católica del NorteFundación Universitaria Católica del NorteThis article describes an organizational intelligence model and multiple strategic and prospective planning tools that can be implemented, at a low cost, in SMEs management; in this particular case, the network of hostels in Medellin, Colombia. The objective is to articulate universities with SMEs, which have generated the development and economic growth of the country in the last decade thanks to their capacity to create new jobs. Finally, the proposed tools were well received by the managers of hostels in the network as a way to improve their competitiveness, service provision, visibility, and permanence in the market.https://revistas.itm.edu.co/index.php/revista-cea/article/view/1261/1167prospective planningstrategic planningorganizational strategyhostelstourism |
| collection |
DOAJ |
| language |
Spanish |
| format |
Article |
| sources |
DOAJ |
| author |
Diana Marcela González-Posada Nicolás Reyes-Bedoya |
| spellingShingle |
Diana Marcela González-Posada Nicolás Reyes-Bedoya Management tools within reach: case network of hostels in the Medellín city Revista CEA prospective planning strategic planning organizational strategy hostels tourism |
| author_facet |
Diana Marcela González-Posada Nicolás Reyes-Bedoya |
| author_sort |
Diana Marcela González-Posada |
| title |
Management tools within reach: case network of hostels in the Medellín city |
| title_short |
Management tools within reach: case network of hostels in the Medellín city |
| title_full |
Management tools within reach: case network of hostels in the Medellín city |
| title_fullStr |
Management tools within reach: case network of hostels in the Medellín city |
| title_full_unstemmed |
Management tools within reach: case network of hostels in the Medellín city |
| title_sort |
management tools within reach: case network of hostels in the medellín city |
| publisher |
Instituto Tecnológico Metropolitano |
| series |
Revista CEA |
| issn |
2390-0725 2422-3182 |
| publishDate |
2019-01-01 |
| description |
This article describes an organizational intelligence model and multiple strategic and prospective planning tools that can be implemented, at a low cost, in SMEs management; in this particular case, the network of hostels in Medellin, Colombia. The objective is to articulate universities with SMEs, which have generated the development and economic growth of the country in the last decade thanks to their capacity to create new jobs. Finally, the proposed tools were well received by the managers of hostels in the network as a way to improve their competitiveness, service provision, visibility, and permanence in the market. |
| topic |
prospective planning strategic planning organizational strategy hostels tourism |
| url |
https://revistas.itm.edu.co/index.php/revista-cea/article/view/1261/1167 |
| work_keys_str_mv |
AT dianamarcelagonzalezposada managementtoolswithinreachcasenetworkofhostelsinthemedellincity AT nicolasreyesbedoya managementtoolswithinreachcasenetworkofhostelsinthemedellincity |
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