VR Technology in Marketing From the Perspective of Customer Experience
Virtual reality technology is a new media technology. On the one hand, virtual reality technology has brought a brand-new impact on people's production and life. On the other hand, our understanding of virtual reality is far from enough, and its derived social problems, Academic issues and ethi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9186704/ |