PUBLIC-PRIVATE DISTINCTIONS AND STRATEGIC MANAGEMENT

Public organizations are no longer synonymous with governmental agencies but include many for-profit service organizations as well as the third sector, which is made up of the private NPOs. Such diverse organizations. meet the publicness criterion to the extent that they cannot ignore publicness whe...

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Bibliographic Details
Main Author: Ioan NICOLAE
Format: Article
Language:English
Published: Universitaria Press Craiova 2007-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2007/2007-25.pdf
Description
Summary:Public organizations are no longer synonymous with governmental agencies but include many for-profit service organizations as well as the third sector, which is made up of the private NPOs. Such diverse organizations. meet the publicness criterion to the extent that they cannot ignore publicness when dealing with development of strategy. Competitive models of strategic management have little use in organizations with significant degrees of publicness. Instead, a strategy should be sought which enhances cooperation and collaboration. Strategic management in public settings must identify the beliefs and demands of key stakeholders and deal with elaborate fictions held by these individuals to premise development and guide implementation. Strategic managers must carefully collaborate with their oversight body as they fashion a strategy.
ISSN:1841-2416