Survey Instrument Development for Consumer Perception Testing to RTE Product in Convenience Store

Survey Instrument Development for Consumer Perception Testing to RTE Product in Convenience Store

Global trade and the abolition of trade barriers lead to the proliferation of imported food products such as various types of fast food products (RTE: ready-to-eat food) sold by convenience stores mainly scattered in Jakarta. The question is what causes consumers choose certain convenience store to...

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Bibliographic Details
Main Authors: Dyah Lestari Widaningrum, Wiwit Amrinola, Fuadi Nasution
Format: Article
Language:English
Published: Bina Nusantara University 2015-09-01
Series:ComTech
Subjects:
RTE/Ready-To-Eat food, convenience store, food safety, store attribute, product attribute, Structural Equation Modeling (SEM)
Online Access:https://journal.binus.ac.id/index.php/comtech/article/view/2214

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