Features of brand management in audit and consulting market
The article considers problems of brand management in audit and consulting companies, it analyses specificity of audit and consulting market in Russia and discloses the causes of global brands' dominance in the Russian market. The article shows how the global companies achieve the competitive a...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2011-12-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/11905 |