Characterizing donation behavior from psychophysiological indices of narrative experience
Research on narrative persuasion has yet to investigate whether this process influences behavior. The current study explored whether: 1) a narrative could persuade participants to donate to a charity, a prosocial, behavioral decision; 2) psychophysiological metrics can delineate the differences betw...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2015-08-01
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Series: | Frontiers in Neuroscience |
Subjects: | |
Online Access: | http://journal.frontiersin.org/Journal/10.3389/fnins.2015.00301/full |