Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior

Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior

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This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires...

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Bibliographic Details
Main Authors: Shine Pintor S. Patiro, Sabrina O. Sihombing
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2014-08-01
Series:International Research Journal of Business Studies
Subjects:
values consciousness
past behavior
theory of planned behavior
counterfeit products.
Online Access:http://irjbs.com/index.php/jurnalirjbs/article/view/1125

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