The Influence of Competitive Advantage and Product Innovation on Marketing Performance on Tegalan Batik Business in Tegal Regency

The Influence of Competitive Advantage and Product Innovation on Marketing Performance on Tegalan Batik Business in Tegal Regency

This study aims to examine the influence of competitive advantage and product innovation on marketing performance on batik business in Tegal regency and which variable is the greater the effect. The hypothesis to be tested is to analyze empirically the influence of competitive advantage and product...

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Bibliographic Details
Main Author: Niken Wahyu C.
Format: Article
Language:English
Published: FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2017-07-01
Series:Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:http://jos.unsoed.ac.id/index.php/jame/article/view/972

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