Correlation of consumer values and product involvement
The main objective of the research was to determine the relationship of personal values measured Schwatrz's questionnaire and types of involvement of consumers in the product. The assumption is that there is a connection between certain dimension values (Power, Achievement, Hedonism, Stimulatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2015-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711502132S.pdf |