The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.

The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.

Social news, unlike video games or TV programs, conveys real-life interactions. Theoretically, social news in which people help or harm each other and violate rules should influence both prosocial and violation behaviors. In two experiments, we demonstrated the spreading effects of social news in a...

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Main Authors: Ziqing Yao, Rongjun Yu
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4890763?pdf=render
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spelling doaj-fe6307cd06d14abe9fd3b59f050806782020-11-24T21:09:43ZengPublic Library of Science (PLoS)PLoS ONE1932-62032016-01-01116e015606210.1371/journal.pone.0156062The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.Ziqing YaoRongjun YuSocial news, unlike video games or TV programs, conveys real-life interactions. Theoretically, social news in which people help or harm each other and violate rules should influence both prosocial and violation behaviors. In two experiments, we demonstrated the spreading effects of social news in a social interaction context emphasizing social conventions and a nonsocial interaction context emphasizing moral norms. Across the two studies, the results showed that positive social news increased cooperation (decreased defection) but had no effect on cheating, whereas negative social news increased cheating but with no change in cooperation (or defection). We conclude that there is a spreading impact of positive social news in the conventional norm domain and of negative social news in the moral norm domain.http://europepmc.org/articles/PMC4890763?pdf=render
collection DOAJ
language English
format Article
sources DOAJ
author Ziqing Yao
Rongjun Yu
spellingShingle Ziqing Yao
Rongjun Yu
The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
PLoS ONE
author_facet Ziqing Yao
Rongjun Yu
author_sort Ziqing Yao
title The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
title_short The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
title_full The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
title_fullStr The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
title_full_unstemmed The Spreading of Social Energy: How Exposure to Positive and Negative Social News Affects Behavior.
title_sort spreading of social energy: how exposure to positive and negative social news affects behavior.
publisher Public Library of Science (PLoS)
series PLoS ONE
issn 1932-6203
publishDate 2016-01-01
description Social news, unlike video games or TV programs, conveys real-life interactions. Theoretically, social news in which people help or harm each other and violate rules should influence both prosocial and violation behaviors. In two experiments, we demonstrated the spreading effects of social news in a social interaction context emphasizing social conventions and a nonsocial interaction context emphasizing moral norms. Across the two studies, the results showed that positive social news increased cooperation (decreased defection) but had no effect on cheating, whereas negative social news increased cheating but with no change in cooperation (or defection). We conclude that there is a spreading impact of positive social news in the conventional norm domain and of negative social news in the moral norm domain.
url http://europepmc.org/articles/PMC4890763?pdf=render
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