Development of domestic brands in the fashion market

This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country...

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Main Author:	Melnikova Anastasiya
Format:	Article
Language:	English
Published:	EDP Sciences 2021-01-01
Series:	SHS Web of Conferences
Online Access:	https://www.shs-conferences.org/articles/shsconf/pdf/2021/05/shsconf_sps2020_01011.pdf

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spelling	doaj-fe53af41f2754b538605f16cf48fe50f2021-01-15T10:22:09ZengEDP SciencesSHS Web of Conferences2261-24242021-01-01940101110.1051/shsconf/20219401011shsconf_sps2020_01011Development of domestic brands in the fashion marketMelnikova AnastasiyaThis article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.https://www.shs-conferences.org/articles/shsconf/pdf/2021/05/shsconf_sps2020_01011.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Melnikova Anastasiya
spellingShingle	Melnikova Anastasiya Development of domestic brands in the fashion market SHS Web of Conferences
author_facet	Melnikova Anastasiya
author_sort	Melnikova Anastasiya
title	Development of domestic brands in the fashion market
title_short	Development of domestic brands in the fashion market
title_full	Development of domestic brands in the fashion market
title_fullStr	Development of domestic brands in the fashion market
title_full_unstemmed	Development of domestic brands in the fashion market
title_sort	development of domestic brands in the fashion market
publisher	EDP Sciences
series	SHS Web of Conferences
issn	2261-2424
publishDate	2021-01-01
description	This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.
url	https://www.shs-conferences.org/articles/shsconf/pdf/2021/05/shsconf_sps2020_01011.pdf
work_keys_str_mv	AT melnikovaanastasiya developmentofdomesticbrandsinthefashionmarket
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Development of domestic brands in the fashion market

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